The Importance of Sustainable Fashion with KUR New York

As the world of fashion has evolved, the push towards sustainable fashion has become a necessity. The impact of the fashion industry has become increasingly apparent to the public. Unfortunately, the fashion industry is one of the largest polluters in the world - significantly contributing to landfill waste and water pollution. This is a direct result of the cycle of overproduction and overconsumption. 

With that being said, in the more recent years, the spotlight has moved to brands committed and dedicated to a more eco-friendly and ethical future. But, why does sustainable fashion matter? 

1. Investing in high-quality pieces that last long reduces the amount of clothing that ends up in landfills. 
2. It encourages consumers to be more informed and responsible when purchasing new items. 
3. Helps to support fair wages and safer working conditions for garment workers. 

One brand that stands out is KUR New York. Founded by Kasuni Rathnasuriya who was born on the Southern Coast of Sri Lanka; she draws inspiration from the island’s rich Portuguese and Dutch cultural influences. KUR New York embodies a deep respect for heritage and a commitment to sustainability. 

Standing out from the crowd, the brand is dedicated to innovating and creating timeless, high-quality pieces that are both stylish and sustainable. Kasuni’s vision for KUR New York is to create products that minimize environmental impact while maximizing the benefits for people and communities. KUR New York is making differences in a plethora of ways; 

1. Ethical Sourcing & Production - The brand prioritizes using sustainable materials such as organic cotton and recycled fabrics, ensuring that these fabrics are ethically sourced helps the brand minimize its environmental footprint and maximize the support of fair labor practices. 
2. Brand Transparency - Believing in complete transparency about its practices, KUR New York provides very detailed information about its sourcing, production and processes as well as the environmental impact of its products; building trust between the brand and its consumers. 
3. Timeless Designs - Focusing on quality over quantity, KUR New York focuses on creating timeless designs that are fit for any season and surpass any trend. This helps to promote a more sustainable wardrobe and also encourages their consumers to invest in clothing that will be loved for years to come. 

The fashion industry’s journey towards sustainable fashion is a long one but definitely a collective effort. KUR New York is paving the way for other brands and new brands alike - showcasing that it is possible to create beautiful, high-fashion pieces without compromising quality or the health of our planet. As consumers, we have to be just as committed to making conscious choices and supporting sustainable fashion brands so we can contribute to the betterment of our planet, and our future.