True is a family-run business founded by Tina Lobo in late 2019 in sunny Sri Lanka. Inspired by the life-changing experience of becoming a mother, Tina combined her background in finance with a passion for creating beautiful, highly functional baby products to launch the brand. Today, True is a growing venture, run alongside her husband Kumara, with their two-year-old daughter Aria as the enthusiastic in-house product tester.

From its humble beginnings as a small Instagram shop, True has expanded its product line and proudly became Sri Lanka’s first silicone tableware and teether brand. As a purpose-driven brand, we are committed to giving back to the community, supporting fair trade, and sharing profits with underprivileged children in Sri Lanka.

True offers timeless essentials that grow with your little ones, helping you make lasting memories. Our collection includes baby and kids' tableware, swimwear, clothing, care products, toys, teethers, books, nursery décor, furniture, and more. We are proud to be part of your journey, offering unique, functional, and eco-friendly products inspired by Sri Lanka.